The #1 Secret To Building A Business Online (Hint: You’ve Had It All Along)

This is a guest post by one of my top blogging students, Eric Goldstein.  To learn more about Eric, visit his blog at Enjoy!

ericgoldstein The #1 Secret To Building A Business Online (Hint: Youve Had It All Along) People are running around looking for the big SECRET to building their business using social media and internet marketing.  Is this you?  If it is… you’ve had the secret all your life.  You just might not be using it effectively.

Do You Want To Know ‘The Secret’?

Isn’t it funny… Here I am telling you that you already know ‘the secret’ and I’m asking you if you want me to tell you what it is.  I just found that comical!

So the thing that I believe is the most IMPORTANT ingredient to building your business online is creating strong RELATIONSHIPS.   Not much of a secret, huh?  If you are like most people, you were waiting for me to give you something that would knock you back off your chair.

It’s usually the simplest things in life that are the most POWERFUL.  People are always looking for the complicated strategy or technique… because if they don’t understand it then it has to be something huge.  Let go of that belief if it’s one of yours… it will destroy you!

Why Is This So Powerful?

Building great relationships is by far the BIGGEST skill you can learn that will EXPLODE your business… and IT IS a learnable skill.  No matter how you look at it, you’re going to be building relationships.  You’re either going to build long lasting meaningful connections or inauthentic empty ones.  It’s your choice…

Take a look at the people who are successful in the business you are in… or any business.  What is the one common trait that you find in all of them?  Really think about this for a minute, this is important…

They’ve learned the skill of building strong relationships with their business partners, their clients and the people on their list.  I’ll bet if you interview these people and ask them what’s the skill that has contributed most to their success; the common answer you will get is building good relationships.

It really doesn’t matter what business you are in, this is the thing that is going to determine if you succeed beyond your wildest dreams or fail miserably.  I really hope you’re paying attention here because this is the information that has and will continue build fortunes!

This is the one skill that is TIMELESS!  All other strategies, tips and tricks stop working after a while as times change and new technology comes on the scene.  Once you master this area, you will see MASSIVE changes in the results you are getting in your business!

An important thing to remember is you can have all the best strategies for driving traffic to your blog or website, but if you don’t know how to build and nurture a relationship with those people, you’ll have WASTED your time and energy!

Let’s Take A Journey Back In Time…

Let’s go back to the time when you were in school.  Get a clear mental picture of the person that was the most popular kid in school.  I’m talking about the person that ran the school and everyone wanted to hang out with.  Have this person in mind?  Maybe that person was you J

What about this person made everyone want to be friends with them?  What made them so ‘attractive’ that others wanted to hang out with them?  If you really look at it, they were GREAT at building relationships.  I bet if you tracked that person down today, they’re probably doing really well in whatever business they are in.

Is Building Strong Relationships Really A Learnable Skill?

The answer is YES!  It’s just like baking a cake… if you know all the ingredients that someone used to bake a yummy cake, then YOU can bake the exact same cake.  You just have to know what to do and you can create the same success as them.

I’m going to go through the steps on what it takes to build these strong relationships.  If you refer to this list often and really put this stuff into action, you will see a SHIFT in the direction of your business… and that direction is UP!

The 4 Keys To Building Strong Long Lasting Relationships:

Key #1: Always come from a place of GIVING and adding VALUE

It’s really funny… I see all of these network marketers running around online slamming their business opportunities down everyone’s throats.  Did they ever look up what the word ‘networking’ means? The definition is ‘The cultivation of productive relationships for business’.

Spamming everyone with their business opportunity does not fit anywhere in that definition!  Yet if you go to Facebook or Twitter right now, the walls are filled with people telling you how they can help you make a million dollars by Friday… it’s ridiculous!

This is probably the most important key that we will go over.  You want to come from a place of adding value to someone’s life.  People like to connect and follow people that help them and contribute to the growth of their life.  Be giving of information that will make a difference in their life.  You don’t always have to sell someone something to help them.  Ooooh, that’s a big lesson to learn.  When an entrepreneur’s ‘GIVING’ becomes more than the price they are asking for their goods or service, then they’ve arrived… as a true entrepreneur.

Think about this for a minute…  Who in your life do you look up to and respect?  Do they come from a place of ‘take’ within your relationship?  Or do they contribute to you and add value to your life?  We all know this stuff because these are the people that we are ‘attracted’ to, but sometimes we’re just not conscious of it when we’re out there mingling online.

Key #2: Create TRUST between you and your prospects, business partners, etc.

Trust is everything!  I don’t know how else to say it.   People don’t join companies, people join PEOPLE.  They do business with people they know, like and TRUST.   For there to be a strong relationship, trust is vital.  Without it you have nothing.

Your prospects want to know that they can trust you to guide them in the right direction.  There are so many people online scamming people today; they want to make sure you aren’t one of them.

You can build trust by ALWAYS following through on what you say you’re going to do.  Integrity and Authenticity baby!  If you tell someone that you’re going to call them Wednesday at 6:30PM… guess when you should call them?  Wednesday at 6:25PM… early!  I get people telling me they will call me at that time and then my phone rings at 8:30PM.  Right there they’ve lost my trust because they didn’t keep to their word.

Goes back to the old saying…  ‘Say what you will do, and do what you say’

Key #3:  Learn To Become A Good Listener

There is nothing more ANNOYING than when you’re speaking and someone is talking over you.  Or they just aren’t present in the conversation because they are doing something else.  Everyone has a million things to do, and they are parading around saying what a good multi tasker they are.  You can only focus on one thing at a time… if you are speaking with someone and you start doing something else while you’re talking with them, you are no longer focused.

I can tell when I’m on the phone with someone having a conversation and they’re just not paying attention.  Maybe their checking their email, reading Facebook messages or tweeting.  I know you’ve had this happen to you?  And I know that you’ve done this to other people as well!

People can tell when someone isn’t present and listening to what they are saying.  People want to be heard… they really do!  When having a conversation with someone, step away from your computer or whatever you are doing.  Give them your undivided attention…. or don’t have the conversation at that moment.  Pick one!  You’re energy is split and the person on the other end can feel it as some level of their being.

Focus intently and listen to the messages conveyed behind and between words.  Powerful listening connects us emotionally to whoever we are speaking with.

Key #4: Be Yourself… Act Authentically

Don’t try to be someone you’re not.  There is so much POWER in being yourself!  When you come from an authentic place, you’re honest with others as well as yourself.  Authenticity is a place of freedom.  When you are being ‘real’ you can connect on a very deep level with people.  When you’re not, people can feel it… either consciously or unconsciously.

If you’re not being you, then you’re creating relationships on fluff.  This isn’t the type of foundation that long term business relationships are made of… and that’s what you’re out here for, to build long term relationships, right?

If you learn to practice these skills, you will see a MAJOR INCREASE in your business.  You will notice a difference in the way people interact with you.  People will all of a sudden be ‘attracted’ to you and will want to join you in business or buy from you.  You’ll wonder where all of these people have been hiding all this time!

One thing to keep in mind, DO NOT under-estimate these tips…  Don’t let the simplicity fool you!  The skill of building relationships is the KEY reason why some will succeed and some will never achieve their dreams.

Most people will go from one business opportunity to the next, thinking the company they were with was the reason they didn’t succeed.  When you come to realize that people join you in your business because you have created a relationship with them that is authentic with deep levels of trust, you can jump into ANY company and be successful!

Let me give you some examples…

I really want you to get this! So what I’m going to do is point out a few friends in the industry, who are leaders in their businesses because they are practicing these principles each and every day.

First of all, the wonderful Katie Freiling…  You already know of her, since you’re reading this post on her blog.  If you look closely at why you are attracted to her blog and her information, it’s because she is a true GIVER.  This girl adds VALUE to her community like I’ve never seen done before!

Look at all she shares with you and everyone within her community… cutting edge marketing strategies that she is currently using, insights that have shaped her into the empowered entrepreneur that she is and the products and services that she personally uses to build her business.

If you just learn to model the way Katie contributes way beyond herself, and nothing else… you will see a drastic change in your business!

Now head over to the blog of Mr. Kary Rogney. This guy knows how to create and build TRUST with everyone around him.  Kary has built a super loyal following that knows he will guide them down the path to success.  Remember trust is EVERYTHING… people join and do business with people they believe in.

Last but not least, Michael Feil… If you want to meet someone that is 100% themselves and lives an authentic life… then this is the guy to check out!  Michael has built a strong following because he DOES NOT try to be someone he’s not, and always speaks and trains from his heart.  He really has mastered this skill.

If you are always conscious of how you’re communicating with other people, and  remember these keys to building strong relationships, you will NEVER have to worry about making money in your business again!

Let the games begin!

So are you going to implement the information I just shared with you?  I challenge you become a relationship building machine!  Are you up for it?  Why not start right now… the information within this post is valuable informationthat can really make a difference in other people’s lives.  Click the ‘retweet’ button at the bottom of this post and share this with all of your Twitter followers.

Also, I want you to share something of value with the community here by leaving a comment below.  This is NOT a pitch fest, so DO NOT spam everyone with your business opportunity!  Maybe share something with everyone that you do on a daily basis to empower yourself.  One of the things that I’ve learned in life is that if something works for me, there is a GOOD chance it will work for someone else.

I appreciate you for taking your time to read this post today.  Time is the one resource that we all have the same amount of, and I thank you for sharing yours with me.

Yours In Success,

Eric Goldstein

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{ 13 comments… read them below or add one }

Yannick van den Bos March 17, 2010 at 2:27 pm

Eric is someone I could directly relate too and he is so great with a lot of GREAT energy.. He ROCKS!
.-= Yannick van den Bos´s last blog ..5 Steps To Success: Believe In Yourself! (Step 3) =-.


Billee Brady March 24, 2010 at 5:05 am

Far Out Eric!

Great post! Full of down to earth truth!

I will walk away from this post with immense value to share to others so I see how sharing and being yourself can really build trust and friendship because I have just met you through this post for the very first time and already I get a sense of who you are and what you are about…

Very Powerful!

Thanks Eric,

Billee Brady
.-= Billee Brady´s last blog ..Are Dream Stealers Stopping You From Unlocking Your Full Potential? =-.


Lauri Day April 13, 2010 at 8:39 am

Great post Eric & Katie!! Really hit home for me. I’ve been trying to find the perfect way to build a business, looking for the best opportunity and seeing that that is not the most important thing. Building relationships has its rewards throughout our lives, personal and business. Some of my closest friends have derived from my business relationships. Starting out at ground zero and building up will build a strong and sturdy foundation. thanks for reminding me of what really is important.
.-= Lauri Day´s last blog ..Let’s Get Started =-.


Vinny Hamilton April 23, 2010 at 10:40 am

What you are talking about here is something that is the total truth. Building relationships where people trust eachother is major. If there is no trust then there can be no connectiona dn if there is no connection, nothing happens.
Great post Eric and Katie, thanks for letting Eric careate this post and put it up on your blog.


Tammy May 3, 2010 at 3:25 pm

Thank you for that great post! Once you get away from the “old” marketing techniques and learn about “attraction marketing” it just makes sense. I know I used to use the old techniques because that is what I was taught, I was one of those people that was more interested in the sale, but I’m happy to say that in the last 6 weeks I have learned so much and its true, I am thirsty for knowledge, I do want more! When you start working every day, just remember, “what can I do today to improve the life of someone else”. It truly is about building relationships. I have an auto mechanic that I go to because of their outstanding customer service. If I have questions, they will take the time to explain something to me, they treat me as a “person” and I go back because of it, they have earned my trust.

Thanks again for everything that you and Katie do – you have truly have brought “value” to my life.

Tammy :)


Sukie Baxter May 22, 2010 at 4:54 pm

I agree that authenticity is key. People can always tell by your body language if you’re trying to be someone you’re not. It’s painfully apparent…97% of communication is non-verbal (it comes from your tone of voice, posture, movement, expression, etc). It’s pretty impossible – barring some kind of federal spy training – to be someone you’re not if you consider that every tiny neurological impulse is sending a message out into the world, whether you’re consciously aware of it or not.
.-= Sukie Baxter´s last blog ..7 Slimming spices to help you lose weight =-.


Linda G. Cox May 24, 2010 at 7:37 pm

Thank you! I couldn’t agree more! It’s all about making friends and enjoying the process! It’s fun that you were able to do a guest post on Katie’s blog! I’ve been following you through your success! I can tell that you practice what you preach!
.-= Linda G. Cox´s last blog ..List Building: The Key to Internet Marketing Success =-.


Elmar Sandyck August 12, 2010 at 8:00 pm

A truly inspirations post, Eric and Katie! I think it’s good be reminded from time to time about the things that really matter in this life. As internet marketers, we may all be busy writing our blog posts, implementing marketing strategies and checking our statistics obsessively, but sometimes, we need to slow down and realize that conversations and relationships are what’s truly important.
Great post, thanks!
Elmar Sandyck´s last blog post ..5 Tips For Writing Catchy Newsletters


Nerren Homeres September 2, 2010 at 12:22 pm

Hi great post! everything you said are ture. I just started my online business 6 months ago, but it grew fast beyond what i expect. It was just a trial and i dont know about business but i love what i am doing. To my surprise it works very well! To be honest i dont know any techniques on how to run a business, but building a good relationship and strong trust to many are the keys to success. And once that relationship is there, your customers will market your own products to their friends, and that is how my business grow. One thing i love in online business is you meet a lot of people and you make friends with them even if you hwvent seen them or been together. and also you dont have to be with someone else, just being you is enough!

Now i know im on the right track for my business.. Thanks for sharing..-)


Paul Reimers September 6, 2010 at 1:01 pm

Thanks for the great post Eric!

The internet is an amazing resource that would be so much better if more people came from a place of connection and offering value. It has actually NEVER been as easy to connect with others and offer more value to more people than it is right now. Just the fact that someone can post on a blog or video information that could really help people and it be out there to be found and benefiting others without the person who created it to do anything to maintain it.

Paul Reimers´s last blog post ..Network Marketing as Internet Business- Can You Build Your Network Marketing Business Online


Luis September 11, 2010 at 11:36 am

Hi Katie,

this is great. You are so right. Thanks for sharing with us.
Luis´s last blog post ..Phentermine Adipex Side Effects


Christian September 16, 2010 at 3:57 pm

Good Stuff Katie, as always!


Carlos M. September 28, 2010 at 2:01 pm

Hi Katie,

I really appreciate sharing this with us
Carlos M.´s last blog post ..Demi Lovato Tells Americas Next Top Models She Was Bullied


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