Establishing your own personal brand is THE most profitable, long-term, and stable asset you could ever possibly create for yourself online. You position yourself as the expert or guru in a very specific niche and become the source of the best, most valuable content and information for your audience…
But how do you discover a good niche?
I’ve created this video for you down below to give you some tips and ideas for finding the best niche for you…
So again…
- What are you passionate about?
- What do you love to learn about?
- What are you good at?
- What are your best talents and skills?
- What do you feel is your contribution to the planet and the world?
- Take these ideas and find out if there’s a market… Would other people want to know this information?
- And if they do, is the market large enough? (Clickbank.com is an amazing resource to see if your niche has affiliate products you could possibly promote)…
But the most important thing is… Make sure you choose something that you really LOVE. Do what you love, love what you do, and use a blog and social media to share it with the world!
I’d love to hear from you, so leave me a comment down below and let me know what your niche is if you already have one and if not, let me know what ideas you’re brainstorming! So me, for example, my niche is personal development and online marketing… What’s yours?
August 21st, 2009 at 9:33 am
Hi Katie
Just wanted to say I’ve been following you in the past 6 month
and you’ve made such an AMAZING progress in your business and in your videos!! I love your videos, mostly becouse you have so much value to give others, not a lot of people has that.
You are so write about what you saud, you can’t fail in this business, it’s all about learning and getting better every day.
I love my online marketing business!!!
I’m learning a lot from you and I hope to meet you one day,
Let me know if you’re in Israel:)
Great weekend
Liron
August 21st, 2009 at 9:36 am
Just saw my spelling mistakes…sorry..ooops
Kisses from Israel
August 21st, 2009 at 9:43 am
Katie,
Awesome video, with a lot of good, cutting-edge information. Thanks so much for sharing.
August 21st, 2009 at 9:45 am
Great post Katie, thank you.
August 21st, 2009 at 10:16 am
Thanks for the info! A niche is a place where you can make a lot of money. And if you follow Katie’s words, than you’ll see that it works.
If you are involved in MLM and your company has a lot of products (Herbalife, Neways,…) than see if you can find a good niche to promote 1 or 2 products (skincare for example).
Vince Devereaux´s last blog ..How to Become a Strong Leader
August 21st, 2009 at 10:17 am
Wonderful advice again Katie and so very, very true!
Simply put, you need to love what you do and promote yourself as an expert within your niche. Make sure to spend time self-evaluating yourself to help you really determine what your niche is and how you can establish yourself as an expert. Do not discount this as it is highly important and should be taken seriously before you begin.
With me, I’m passionate about the Internet and social media. As the owner of a successful web design and multimedia firm, I find joy out of sharing that knowledge with others to help them succeed. Specifically in the area of search engine optimization and online branding.
Great post! Thanks for sharing Katie!
To Your Success!
Sean Smith
http://powerofmore.net
Sean Smith´s last blog ..Social Media Marketing Success Takes Only 30 Minutes A Day
August 21st, 2009 at 10:18 am
Wonderful advice again Katie and so very, very true!
Simply put, you need to love what you do and promote yourself as an expert within your niche. Make sure to spend time self-evaluating yourself to help you really determine what your niche is and how you can establish yourself as an expert. Do not discount this as it is highly important and should be taken seriously before you begin.
With me, I’m passionate about the Internet and social media. As the owner of a successful web design and multimedia firm, I find joy out of sharing that knowledge with others to help them succeed. Specifically in the area of search engine optimization and online branding.
Great post! Thanks for sharing Katie!
To Your Success!
Sean Smith
Sean Smith´s last blog ..Social Media Marketing Success Takes Only 30 Minutes A Day
August 21st, 2009 at 10:21 am
Was up to 2am working on this!!
)) Ended up w/ “Teaching, Training, and Inspiring Others” I like having something short and sweet but i also keep thinking i will want to change it as i get more deeply involved in this. But i’m THRILLED to have at least made a start! 
August 21st, 2009 at 10:23 am
Katie, great advice. I think this is one of the hardest parts of marketing on the Internet if you don’t already know what your niche is.
Some people come into this business already knowing what they want to do online, but there are others that just know that the Internet is the place to be and they want to market online, but they don’t have any idea what to market.
Your advice is good, particulary the advice to just do what you love. Everyone has SOMETHING they are passionate about.
Thanks for the post, it’s most excellent.
Debbie Wood´s last blog ..Generation Y – The Next Wave of Network Marketing – Be Prepared For a Tsunami
August 21st, 2009 at 10:28 am
Hi Katie once again GREAT POST..I learn from you everytime.. Well since the Blog Mastery Porgram Ive been head over heels in love with Branding and dicovering you Niche. I started to understand a lot of different things that were not clear to me before..I found this and it toally clikced to me along with the teachings you provided for us Here it is, “Personal branding is not just about finding a niche, become an expert, and marketing yourself to others. While these are part of any personal branding journey, on a more fundamental level personal branding is a form of psychological evolution that you go through as you begin developing a deeper relationship with yourself.
By getting to know who you are, what is important to you, and where you want to go, you put yourself on a path towards creating a stronger sense of self, which in turn will eventually lead to a much stronger personal brand.
Answer these questions:
1. What are my five favorite activities?
2. What are the top five personality attributes I’d use to describe myself?
3.What are the top five personality attributes that others use to describe me?
4. What are the key elements of a successful career in your opinion?”
Remember: Branding its not performing a specific task or being in certain occupation or living in specific location.
Its about sharing yourself in creative, loving way using the skills and interest that are inherently part of you. Hope this makes sense..My niche is Entrepreneurship & Personal Development.
Thanks for all your teachings Katie.
September 4th, 2009 at 2:24 am
Hi Therese Miu,
I liked what you had to say, it made perfect sense to me!
What are the steps towards creating my own site… I’m a virgin to this as you can tell from the question:-)
When i answered the questions above it was much the same as you… At the moment i have a Caribbean Restaurant in Dubai, the first in the Dubai and most likely the UAE… I was thinking would that speciality be too narrow? then a flash of ideas came to me and i thought;
I love to learn about Spirituality, Quantum Physics, Personal Development and helping others to come wake up to what was already within them e.g. training, coaching, and mentoring.. its funny with all of this there must be something i could do – right? I have a friend who i think is doing something similar to this pay by clicks and a created website… the thing is – from reading what you’ve said above, i dont feel its right to grow by preaching down on people.. whereby it gives you the holyah than thou… yes, most people (or not)would like to reach the top of their ‘hierachy of needs’ (Maslow) and for me it would be along the Neil Donald Walsh or Debbie Ford and even Oprah Winfery, Russell Simmons approach…which to me is quietly confident and oozing with love and welcoming energy…
Wow, i didnt know i had so much to write…! anyway i’d love to hear from you on this…
Stay blessed and In gratitude,
Alison
Dubai
August 21st, 2009 at 10:36 am
Katie,
Thanks again! I truly appreciate what you are bringing to the marketplace.
Diana
August 21st, 2009 at 11:07 am
Hey Katie, you never seem to amaze me. I can freakin just
connect with you for some reason, I know it’s ( God ) watching
over me because I ask him to! I am a VERY spiritual person and
I like to think that I really try hard to follow instructions from our maker. First you have to put him at 1st place in your life and he will take you places you’ve never been, I believe that with all my heart! I appreciate you Katie Freiling and I
Love to work w/you now Be blessed!
Larry McMillan´s last blog ..First Post
August 21st, 2009 at 11:38 am
Hi Katie,
I have a quick question – I am just starting off with my blog and I need to purchase a domain. What suggestions do you have if YOURNAME.com has already been take? Can you use a domain name that goes with your Niche? Or must you brand yourself with your own name?
Many thanks!
Kris
August 21st, 2009 at 11:48 am
Katie,
Thanks for the post. Have been thinking about this for awhile, but I am not sure about determining the appeal (i.e, too narrow or broad).
Dennis
August 21st, 2009 at 11:54 am
Hi Katie,
Great information as always.
This is one of the hardest questions lot of us have. These are great questions to ask.
Thank you
Damayanthi
Damayanthi´s last blog ..Blogging for Home Business – 8 Benefits of Blogging
August 21st, 2009 at 1:23 pm
Great ideas for online marketing as usual. You rock! Thanks for the value.
Michele Spence´s last blog ..Top Blogging Sites: How to Get There
August 21st, 2009 at 1:39 pm
Hi Katie:
You have inspired me, I kind of had the idea of what I wanted to do with my business, I have actually have sales and such, but I don’t think I was completely focus.
Now I know what I want to do and where to start.
Thank you for all the information that you have put together, your videos are awesome, your content incredible and useful, no hype, real practical ready to apply content.
Carina
August 21st, 2009 at 1:50 pm
Hey Katie!
This is exactly what I have been working on determining. It has me stuck right now, mainly cause my passion is Spirit. How does one narrow that down…?
I’ll check Clickbank and see if there is anyone else interested in the One.
Thanks once again. You really do rock! Always a pleasure.
Many Blessings, Kathleen
August 21st, 2009 at 1:55 pm
Hi Katie -
I Just asked AskOxford.com what niche/neesh, nitch/ IS?
• noun 1 a shallow recess, especially one in a wall to display an ornament. 2 (one’s niche) a comfortable or suitable position in life. 3 a specialized but profitable corner of the market. 4 Ecology a role taken by a type of organism within its community.
— ORIGIN French, ‘recess’, from Latin nidus ‘nest’.
My nidus ‘nest’
is Personal Branding and Social Media with Online Marketing thrown in 
I know that I am passionate about being friendly, professional, helpful and disciplined. I sometimes struggle to get motivated with this, but today it just flowed.
Love, Trust and Respect to You!
Michael.
Michael Cloke´s last blog ..e lottery Syndicate
August 21st, 2009 at 2:08 pm
Hey Katie,
Thanks so much for the continued words of guidance, mentorship, and inspiration! I have learned so much from you this past 3 months in the Social Media Mastery Course, it has taken me to new levels both in my online marketing and as a person spiritually too. It’s because of you that I have a great blog up now and finally understand what to do with it! You continue to provide such great value, and the fact that it comes from such a pretty young lady makes it all the better! I look forward to staying “plugged in” with you here on your blog and getting your next e-mail and post. Perhaps I will see you again at some point and I can thank you in person … you may I met you last October in San Francisco when you were there with Jonathan at Mark Hoverson’s conference. Thanks again for all that you, you truly rock!
Scott Phares´s last undefined ..If you register your site for free at
August 21st, 2009 at 5:25 pm
Katie:
As always, great material for the mind,heart,soul,and business!
Thank-you for sharing your vast knowledge, in a simple, concise, step-by-step manner.
Blessings to You!
Linda.
August 21st, 2009 at 6:04 pm
Hey Katie,
Thanks so much for the super content and
for reminding me to stay true to what I really love.
It’s so simple …but I’m still working on really
believing in myself and my own value to the world.
August 21st, 2009 at 6:42 pm
Thank you Katie for this video. Very important topic,I’ve been thinking about it for the last month. And I find your tips very practical.
August 21st, 2009 at 6:44 pm
Thanks so much Katie! Great content.
You are always SO uplifting and inspiring.
As a newcomer to this, when I feel overwhelmed I just watch one of your messages and I am on my way again.
You have definitely got that special “IT” factor that makes all the difference in your connection with people.
August 21st, 2009 at 7:24 pm
I appreciate this… I love writing and sports. My blog incorporates the two and shows people that the gap in relationships can be filled as sports STOP becoming the gap maker.
It’s been difficult for me b/c I have to maintain a balance. I really love going onto to true sports’ blogs, but I really really want to hone in on this niche and create an environment where men and women can come, get sports stories, and start the communication.
You really do have to love it!!
VeRonda´s last blog ..I’ve Heard It All…
August 21st, 2009 at 7:49 pm
Personal branding is the first step to make you stand out among the crowd. It gives you an identity that makes you different among the numerous marketers online. Indeed, choosing your niche is crucial cause it will generally play the big role in establishing your unique identity.
The questions that were provided are thought provoking. Thanks Katie for the post.
It is recommended to first answer them, before starting a plan. Aside from this, you should also think of something that is beneficial for your future audience? What are people looking for? Considering your targeted audience aside from your strengths will eventually lead you to something out of nothing. ss
Alex Lim ´s last blog ..How To Get Internet Marketing Traffic, Leads, And Make Money With eBay Classified Ads
August 21st, 2009 at 8:50 pm
Hi Katie, Thank you for your valuable information and contributions to the online world!
Daryl Whicker´s last blog ..Daryl Whicker
August 21st, 2009 at 10:18 pm
Well, thanks again for this great post Katie.
August 22nd, 2009 at 6:08 am
Katie,
Good info. I have been pondering this same question. Haven’t figured it out yet.
Dennis
Dennis Neuhaus´s last blog ..Hello world!
August 22nd, 2009 at 7:02 am
INSPIRATIONAL !!!
I’m very Very VERY grateful Katie.
Your Great Kate.
Regards,
Rick.
August 22nd, 2009 at 2:04 pm
Katie,
Great job as usual, and as proven by the number of comments you generate your methods work.
Do you know Brad Will & Russell Yermal? They are social media evangelists like you, and I’m sure you’d get along great with them. They have some intro videos at http://deandelker.com/soc_media.html Look ‘em up, and I’m sure good will come of it.
Love in Abundance, Dean Delker – The Dean of Easy Street
Dean Delker´s last blog ..Deja Vu All Over Again
August 22nd, 2009 at 7:21 pm
Hey Katie, Awesome! Excellent guidance on finding your perfect niche.
I appreciate your content.
George
George Fourie´s last blog ..How to Add Your Existing Blog to thatMLMbeat.com
August 24th, 2009 at 7:59 am
Hi Katie,
Excellent content on finding our niche.
Knowing what we are passionate about and can share with the world is key to delivering great value and achieving joy and success in all that we do. I am glad you found yours. Looking to narrow down mine and work with great people like yourself to deliver add even more value to the planet.
Have a fantastic day!
Ed
August 27th, 2009 at 7:13 pm
Just saw your interview on Entrepreneurs Journey website
Kulbir Saini´s last blog ..Hi all,Please upgrade to
August 31st, 2009 at 12:16 pm
Hi Katie:
Another excellent video. If you don’t have an specific niche, you are targeting nobody. Actually no many people are teaching you that.
Thanks again,
Carina
August 31st, 2009 at 12:20 pm
My website is going through a slow birthing right now. (smile) Although it’s been difficult, it’s been very interesting! I am a writer who is giving folks a sample of my stories. I want to encourage, and to info others about making money on the side; Whether it’s online of not. That they can do it—it’s never too late!
August 31st, 2009 at 1:38 pm
Hi Katie,
I’m just starting out in Internet marketing and I thought your video was excellent.
Thanks,
Tom
August 31st, 2009 at 4:10 pm
Hi Katie,
I loved the video. Thank you for the great information.
Looking forward to more in the future.
September 2nd, 2009 at 7:43 pm
Great post Katie! This really give people a starting point and a real understanding on how to really discover their niche!
I really enjoyed your video and I know it will help out many people! Thanks for all the great content you give!
Mike
Michael Feil´s last blog ..The Cycle Of Achievement (Pt. 4)
September 4th, 2009 at 11:30 am
This is an awesome post…Thanks and Best Regards!
Gil
http://gilpizano.com
Gil Pizano´s last blog ..Success is Failure Turned Inside Out
September 5th, 2009 at 1:33 am
Thank you very much, Katie for sharing such valuable tips and remind us that enthusiasm and love are the necessary tools for success, joy and fullfillment!
I am a developpeur in organic cosmetics & spa therapies and your info keeps me motivated to pursue in my own niche with all my passion for it!
)
Merci beaucoup!
September 8th, 2009 at 6:04 pm
Katie,
Great topic, by far one of my favorites… I had a hard time understanding this concept at first and it seems like some people are confused. If it helps here’s how you can think of it..
Let’s say you are in real estate. You can brand yourself as a real estate investor/agent. Your niche, however, could be that you specialize in working with first time homebuyers or move up buyers. Or you could specialize in listings which can be broken down into different markets. Maybe you specialize on short sales or foreclosures and bank owned. Heck, there’s now green agents!!
Hope this helped and not further confused the topic..
Jorge
Jorge´s last blog ..MLM Sucks… I Can’t Generate Leads??
September 9th, 2009 at 7:56 am
I agree with you. if we passionate in whatever we do, we will success.
Hajib´s last blog ..Best On Tube
September 9th, 2009 at 12:26 pm
Hi Katie, quick intro, I’m Larry and became aware of you from Yaros blog. I am going to listen to the podcast on my walk today and thanks for this great article.
Larry
The Niche Think Tank´s last blog ..This is what happened when it went viral at 3am!
September 10th, 2009 at 6:04 pm
Hey Katie!
Awesome post… I love how
you say to follow your passion
when discovering your niche!
Thank you for being you:)
Eric Goldstein´s last blog ..Be Proud Of Your Face… And Show It!
September 14th, 2009 at 6:52 am
Hey Katie thanks for the great video. I couldn’t have gotten it at a better time. this was exactly what I needed
ps YOU ROCK!!!!
MikeGibson
September 17th, 2009 at 9:26 pm
Great content Katie…. Passion is so critical to be successful in developing one’s Niche. If you are not passionate about the topic, then it soon will become a job or chore. I also like the premise of what kind of contribution do you want to make to the world. That concept can really fuel one’s desire to put themselves out there and make a difference and at the same time set themselves apart in their Niche catagory.
Rodney Jansen´s last blog ..What car dealerships don’t want you to know
September 18th, 2009 at 2:26 pm
Hi Katey,
I enjoy your information as always.
Thanks,
Roy
September 18th, 2009 at 2:29 pm
Hi Katie,
I enjoy your Great Information.
Great Job!
Thanks,
Roy
September 27th, 2009 at 6:07 pm
Katie,
Just dig into yourself and you will find it.