About Katie

May 24, 2011

KatieF09  020 1 About Katie

Welcome to www.KatieFreiling.com! I’m so happy you’re here. Consider this your official virtual “hug” as a greeting into my life and world!

I’m an Internet entrepreneur, coach, speaker, visionary, and global shift leader… And I specialize in helping entrepreneurs create true wealth from the inside out.

On this blog here you’ll find videos and posts about true personal growth… about empowering yourself to step into YOUR true potential as the creative, powerful, heart-centered, brilliant, and unique genius that you are!

You’ll also get ideas, resources, and strategies for how to build a successful, profitable online brand by contributing your greatest talents and gifts to the world.

In the big picture, my life’s mission is to:

  • Help millions of people awaken to the their true power and potential…
  • Help millions of entrepreneurs discover their true purpose, share their unique gifts with the world, and create a fulfilling prosperous life…
  • Unite purpose driven entrepreneurs, leaders, and visionaries together to co-create a new vision for our planet; bringing more love, connection, sustainability, and awareness to humanity and the world in which we live.

If what I’m sharing resonates with you, if you feel a calling deep within your being to step up, lead, and create wealth while making a difference, then please keep reading! We have some magic to create together!

I’d love to share more about my personal story with you, about how I went from being insecure, broke, and unhappy, to blossoming into a powerful, creative, and abundant entrepreneur and global shift leader.  And I hope it will inspire you to know that you are the creator, the artist of your own life and future. And that you have the power to choose how you show up in the world, how much success you create, and how big of an impact you want to make! The power is always within you!

My Early Life

I was born and raised in Southern California as the oldest of 6 kids. As a baby, I was incredibly talkative, outgoing, and always wanting to connect with people around me. But then when I turned 4 years old, my personality completely flipped from being outgoing to severely shy. I don’t remember what happened to create such a drastic shift, all I can recall is suddenly feeling terrified and uncertain about who I was.

Going to school was a nightmare for me. I felt so insecure and afraid to express myself or to share anything about myself, and even went days without speaking to anyone. I was consumed with the fear of rejection, of not being good enough, not being accepted, or loved. I was deeply afraid of being wrong, being “bad”, or making a mistake. Looking back on it, I see clearly that I felt the “pains of humanity” on a very deep level.

I had formed the belief that who I was and what I had to say wasn’t important or good enough. I was so afraid of saying the wrong thing, that I silenced myself. I held back my voice and my self-expression, and kept things buried inside me instead. At a core level, this “withholding” of myself from the world caused a great amount of internal conflict, self-rejection, self-anger, and a lack of true connection with people around me (although I didn’t realize this was happening until decades later).

Getting good grades in school became incredibly important to me, it was really how I found my sense of “worthiness” at a young age. I could feel “good” about myself when I was at the top of my class and considered to be “smart”.

And strangely enough, I loved performing. I loved being the star role in school plays, being a cheerleader, and a dancer. I loved being in front of people when I didn’t have to talk. Or in the case of performing in plays, when the words out of my mouth weren’t my own! I can see now that I had a fear of attention, while at the same time a need for it. So I created ways in which I could get “attention” that made me feel good and safe, while still hiding from the attention that felt vulnerable and scary.

As I grew older, I became more social, and although some outer layers of shyness seemed to dissolve, there was still a deep sense of insecurity and inadequacy living inside of me. I was still seeking a true sense of self, and found various ways to try and “prove” myself when I a teenager, including wearing tons of make-up, wearing revealing clothes, getting straight-A’s, “identifying” as a cheerleader/dancer, and always trying to get approval from the most “popular” kids in school. On the outside, life seemed to be good, but inside, I still felt strangely uncomfortable in my own skin.

College Life

I went to San Diego State University, and ended up changing my major 4 different times in 4 years. Something within me just could NOT pigeon hole myself into one career that I was “supposed” to have for the rest of my life. I switched from business to biology to marketing and then to nursing. Even though all of my classes were easy for me, nothing felt “right”. I knew I wanted to help people in some way, I just didn’t know what that looked like yet.

After being so “good” my entire life, and always living by the rules (I came from a very religious family). I decided to rebel when I got to college. I started drinking, partying, and flying to Las Vegas on crazy weekend trips. When I was 21, I decided to leave nursing school to move to Vegas and work in a high-end nightclub as a VIP cocktail waitress. I was miserable working in the hospitals, and once I found out how much money these girls were making at this particular nightclub, I jumped at the opportunity.

Living in Vegas

My intention in moving to Vegas was to work hard for a little while and save up enough money to “get ahead” and have a nice savings account. Even though my family was never “poor”, and I had more privileges than most children growing up on our planet, I still witnessed my parents fighting and getting stressed out over money quite often. I learned to associate money with peace, freedom, and security, so it became incredibly important to me to become financially independent. I didn’t want to stress about it like my parents, and I didn’t want to become dependent on a man to provide for me, I wanted to create my own wealth.

So I ended up working in Vegas for 2 years, saving pretty much everything I made. At first it was fun, but after a while, I became utterly exhausted. I was working graveyard shifts, taking sleeping pills to go to sleep at 5am, drinking almost every night, working in a smokey nightclub, flirting with men for tips, and was immersed in a shallow, false lifestyle with people who only seemed to care about how attractive you are and how much money you have. (although I did meet one of my best friends in the entire world out in Vegas, and she’s been such a huge blessing in my life!).

The only thing that kept me from leaving was the big wad of cash I walked home with after every shift. But after a while, I started feeling like I was selling my soul, it felt empty, fake, depressing, and meaningless. I knew I was smart, I knew I had potential, I knew I had a big heart that cared about people and wanted to make a difference, and after 2 years, I finally got the courage to leave the money and rediscover my soul again.

Losing it all

In 2005, when I was 22 years old, I bought my first house. I later invested a big chunk of money in a commercial real estate development. I thought I was being smart with my money, but as fate may have it, this was right at the peak of the big real estate boom, which as you know, later turned out to be one of the worst real estate crashes in history, especially in Las Vegas.

So after 2 years of sacrificing myself for money, I ended up losing it all. Not only that, but because I made some bad moves with transferring my 2nd mortgage to credit cards, I also ended up being $30,000 in debt.

This was absolutely devastating for me. I had no security, no safety net, no way of paying my bills, no job, no degree, no professional skills. It wasn’t at all how things were”supposed” to work out for me. Instead of being ahead, I was severely behind. I tried going back to school for a semester, and quickly realized that I did NOT want to go back to school for another couple years, only to graduate and get a $40-$50k a year job (if that), with a limited income ceiling, settling for a job I don’t really love just to survive.

No way.

I had no idea what my next move was going to be. I had no idea what my passion or purpose was. And I still felt totally insecure inside, beating myself up for making so many mistakes so early on in my life. Getting out of bed in the morning was extremely difficult. I had hit rock bottom.

Soul Searching

Looking back on this now, I can see that this was such a pivotal time in my life. I was pushed into a corner and forced to do some serious soul searching. Deep inside I knew there was more.

One day, I was hanging out at a bookstore and there was a book out on display that immediately caught my attention. It was called “The Wisdom of Yoga” I was intrigued and didn’t really know why. I picked it up and bought it without thinking twice. Once I started reading it, I couldn’t put it down. I literally stayed up for over 24 hours reading the entire thing! There was something stirring inside of me that felt like a deep excitement, passion, and inner knowing, and really like I had “come home” for the first time. Reading about the wisdom of yoga and a spirituality that exists beyond the rules of religion was so nurturing for my soul.

I started doing yoga, and meditating for the first time, and it made me feel so peaceful, alive, and authentically happy. I quickly realized that I had a passion for sharing this wisdom with people, and decided that I wanted to open up a yoga and healing center for women in San Diego.

Becoming an Entrepreneur

Shortly after this discovery, a good friend of mine from college contacted me about an “opportunity” that she was so excited about, it was a network marketing company (MLM) selling a health product, and as she explained to me, we had the opportunity to sell this product for a commission, and build a team to make residual, passive income.

I was sold on it immediately. The thought of becoming an entrepreneur and making passive income was so exciting to me, it was an instant yes! My plan was to fund the yoga center with the money I was making from this opportunity. So I decided to give it a try. I tried talking to friends and family, sharing it with small businesses, leaving flyers on cars, putting on meetings.

But I wasn’t seeing any results, and I wasn’t making any money. I really didn’t have my “inner game” mastered yet at all. Even though yoga and meditation was helping with my self-awareness, I was still totally consumed with self-doubt. I was still afraid to step up into the leadership role that I knew I needed to play in order to become truly successful.

Discovering Online Marketing

One day (as fate may have it), I had the idea to do some research online and look for “leads” to fuel my business. I came across an interesting article written by a young man named Jonathan Budd, who was calling himself an Internet marketing coach. Although I don’t remember this, I must have opted-in to his email list because I started receiving all of these emails from him for months later.

I completely ignored them for the first few months, probably out of fear and avoidance. But then, one day I actually opened an email from him because I was a little bored. As soon as I did, I felt an instant resonance with what he was saying. I felt like he was speaking directly to me, like he already knew me, and I knew him. I immediately started doing some research to learn more about him.

When I found his MySpace profile (yes, this was back in the MySpace days!) and looked at his photo, I felt the strongest intuitive hit of my entire life. I KNEW, without a shadow of a doubt, that I was meant to know this person. I finally gave him a call to see how he could possibly coach me with my business, and he ended up selling me into another business opportunity he was building at the time, in exchange for coaching.

In order to join this other opportunity, I had to put another $3,000 on my credit card, and I didn’t hesitate for a second. It just felt RIGHT. Of course it was a risk for me, but it turned out to be the absolute BEST decision I’ve ever made in my life.

Jonathan not only turned out to be an incredible coach, but also a dear lifelong friend and business partner.

Starting To Make It Work

Jonathan told me to go out and get a webcam so I can start making YouTube videos. I had no idea what he was talking about or why, but I listened. This was at the end of 2007 when marketers were just starting to use YouTube for business. I got my $60 Logitech webcam from Best Buy and started making some videos.

This was a HUGE growth edge for me. I was nervous, afraid, skeptical, and still full of self-doubt and insecurity. I still didn’t believe that I was articulate enough. I didn’t believe that what I had to say was important, it brought up all of my old childhood fears. But I DIDN’T run. I faced them. I mustered up the courage to do it anyway.

Sure the money was important, I so badly wanted to get out of debt, start making money, and become financially free. But what was even more important to me was my desire to GROW. I knew deep inside that I had more potential than I was allowing myself to express. I wanted to FEEL better, to feel more empowered. I didn’t want to believe my self-doubt any longer. I wanted to become FREE inside.

At first it would take me all day long to shoot one video. I would do re-take after re-take after re-take, until I finally got so frustrated that I would just throw it up online anyway, even though I knew it wasn’t “perfect”. For me, making YouTube videos was kind of like a “school”, or a training ground for my own empowerment. I learned so much about self-acceptance, letting go of perfectionism, authenticity, and being comfortable with my self-expression.

And eventually, they started bringing in the money! People were finding them on YouTube and then calling me about my business opportunity. I was absolutely ELATED when I made my first sale! It felt like a monumental achievement and it confirmed for me that making money online WAS possible.

After a few months, I was making a couple thousand dollars a month, and then I hit my first 5 figure month within 6 months of coming online! The more I focused on my personal development and empowerment, facing my fears and embracing courage, the more money I made and the more opportunities came to me.

Although I was making money again, I still didn’t feel much passion for what I was selling. It wasn’t really fulfilling for me, and I knew there was more.

Becoming a Top Producer

Around May of 2008, I got introduced to another network marketing opportunity during its pre-launch stage. Because I had built up online marketing skills, I was able to rise to the top of the company quickly becoming one of the top recruiters and top income earners. Unfortunately, the management team made some critical mistakes that halted the growth of the entire company. When I saw that my team and my paychecks were being negatively impacted by decisions out of my control, I realized something.

I was spending all of my time and putting all of my eggs into a basket that I DIDN’T own. Business opportunities are great, but they’re not truly secure. You don’t ultimately have control over your business. I realized that there’s a foundation that needs to be built independently of any business opportunity. And that’s when I decided to focus my time on building my personal brand.

Building My Brand

In April of 2009, I launched my blog here at www.KatieFreiling.com and solely focused on building my list, my audience, and sharing value-based posts on a regular basis. I wasn’t actively marketing any business opportunity, I knew it was time to market ME…

I started seeing myself as the core, the central hub for my entire business. In building my own audience, I knew I would have the ability to successfully launch any business opportunity, program, or service that I wanted. A loyal email list is really the true asset in this industry. And with a personal brand, you have what’s called “brand equity”. When people get to know you, like you, trust you, and buy from you once, they become loyal customers. Your brand becomes a “stamp” for quality and value. I knew this was not only true sustainability and security as an internet entrepreneur, but also the vehicle for unlimited creativity and wealth potential.

I started posting twice a week consistently, sharing videos about empowerment, inspiration, personal growth, and various tips and resources about online marketing. I built a brand around what I LOVE, empowering entrepreneurs to awaken to their true potential, inside and out. After a few months, something quite incredible happened.

I was generating dozens of leads to my blog every single day for free, and without doing any “advertising”. It was happening automatically. Because I was pouring value out in the community, people were sharing my posts on Facebook, Twitter, and other social communities.

I had established a viral, word of mouth marketing system. While most other marketers online were struggling with paid traffic, I built my entire list for free, and quite effortlessly.

Launching My First Program

Once I started seeing such phenomenal results with the social buzz I was generating, I decided to launch my first group coaching program, teaching entrepreneurs how to also “master” blogging about their passions. I called it the “Blog Mastery Formula”.

This was another huge growth edge for me. I was SO nervous to launch this to my list for the first time. I put on a live webinar to sell the program and was literally sick to my stomach the entire day with nerves. During the sales presentation, I had no idea how people were receiving the information, and when it was over, I looked at my merchant account and was absolutely FLOORED to see that I had sold out by the time the webinar was over! I brought in over 80 people and made over $30,000 within just 2 hours!

This was another big confirmation for me that I was on the right path.

Some More Big Milestones

  • In April of 2010, I created and launched a membership site called “The Unified Tribe”. Because I saw so much success through social content sharing (or content syndication), I decided to create an easy-to-use system for bloggers to unite together and help share each other’s posts throughout the social networks to get more traffic and exposure. It was a HUGE success, launching with over 1,600 people and bringing in over $160,000 within the first 2 weeks.
  • Another business model of mine is affiliate marketing. When a marketer that I trust and respect is launching a program that I feel will benefit my audience, I’ll send out promotional emails to my list. I don’t do this often, but when I do, there’s great money to be made with very little effort. The last big affiliate promotion I did brought in over $50,000 in 7 days from simply sending out emails.
  • In 2010, my business brought in over $575k without spending any money on advertising, and it only keeps growing!
  • I’ve now spoken in front of audiences as big as 850 people, and have built amazing relationships and partnerships with other great Internet entrepreneurs. My network expands more and more by the day and my email list is well over 30,000 people now.
  • I’ve gone through a major personal transformation where I now feel so much unconditional love and acceptance for myself, and continue to step into my true potential more and more everyday. I feel spiritually connected and deeply fulfilled with my life path, and experience deeper levels of joy, peace, and love as I continue along this journey of true awakening.
  • But without a doubt, the biggest milestone/success for me is in knowing how much of an impact I am making in the world. My videos and programs have now become an inspiration for tens of thousands of people all over the planet.

I know I am here to help empower, inspire, and awaken millions of people to the truth of who they really are, the true power, potential, and love that exists within all of us. I’m also here to help entrepreneurs create wealth doing what they love, following their true calling and purpose, and contributing their gifts to the world in their own unique and powerful way.

Although my vision is no longer to create a yoga center, I see MYSELF now being a “center” for bringing truth, love, healing, and abundance to the planet, and inspiring other heart-centered leaders to do the same.

And I also know that our planet is calling out for a shift in so many ways right now, that it’s time for purpose-driven entrepreneurs and leaders from all walks of life to unite together and create a global shift, to co-create a new world of equality, sustainability, true fulfillment, and peace.

And it’s already happening, the movement is here. I know I’m being called to play a role in this global transformation, in sharing my heart and soul with the world from a place of true authenticity and love. And YOU also have a role to play. We all do. So let’s play together and create true beauty and magic in the world as a team.

We’re all connected, we’re all part of the same planet, the same body of humanity, we’re all connected to the same universal source. And in waking up to this truth, you’ll experience more happiness, personal power, love, and peace than ever before, and it will ripple out and touch the lives of countless people (our brothers and sisters) all over the globe. This is why I’m here, and I’m so excited to align forces with YOU to help bring this new vision to our planet.

So please, let’s be in touch. Add me as a friend on FB, on Twitter, make sure you grab your free copy of “POWER to PROFIT” if you haven’t already (over on the right sidebar) and enter your name and email now down below to join me in this movement.






I’m going to be highlighting other purpose driven leaders, visionaries, and entrepreneurs as guest authors on my blog here to help bring more exposure to businesses that are here as a force for good.

So again, make sure you opt-in to get more information. And let’s make magic happen! Thank you for spending the time to get to know me better here today. And I look forward to getting to know you as well!

From My Spirit to Yours,

AD7284B544DA527F4F71B7C89166F25F About Katie

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